July 4, 2022

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Inter Milan and Pirelli to bring their legendary shirt sponsorship deal to an end

Inter Milan and Pirelli will end their shirt sponsorship deal at the end of the season, bringing an end to one of football’s most iconic partnerships.

The logo of the Italian tyre manufacturer has been emblazoned across Inter shirts for the last 27 years as the club has won multiple Serie A titles and the Champions League

But their shirt sponsorship deal will not be extended beyond the end of the season although the company will remain involved with Inter in some capacity, Pirelli chief executive Marco Tronchetti Provera has announced. 

Inter Milan and Pirelli will end their iconic shirt sponsorship deal at the end of the season

Inter Milan and Pirelli will end their iconic shirt sponsorship deal at the end of the season

Inter Milan and Pirelli will end their iconic shirt sponsorship deal at the end of the season

The logo of the Italian tyre manufacturer has been emblazoned across Inter shirts for 27 years - including for their Champions League win in 2010

The logo of the Italian tyre manufacturer has been emblazoned across Inter shirts for 27 years - including for their Champions League win in 2010

The logo of the Italian tyre manufacturer has been emblazoned across Inter shirts for 27 years – including for their Champions League win in 2010

‘We are in talks with (Alessandre) Antonello, (Beppe) Marotta (chief executives) and other Inter directors,’ he told Gr Parlamento.

‘We won’t be Inter’s kit sponsor anymore, but our relationship with the club will continue.’ 

It remains to be seen how the financial impact of the deal’s termination will affect Inter after their owners, Suning Group, halted operations at its Chinese football clubs due to financial jeopardy over the weekend.

An announcement from the company stated all of the clubs in its stable, including the recently-crowned Chinese Super League champions Jiangsu FC, would ‘cease operations’

Ince pictured during the 1995-96 Serie A campaign

Ince pictured during the 1995-96 Serie A campaign

Ronaldo celebrates after scoring against AC Milan at the San Siro in 1999

Ronaldo celebrates after scoring against AC Milan at the San Siro in 1999

Paul Ince (left) and Ronaldo (right) were both at the club when shirts were sponsored by Pirelli

Suning is one of China‘s largest retailers and also owns Inter – but now plans to focus on core businesses, which leaves its non-retail assets at risk.

Inter were forced to reiterate Suning’s financial commitment to the club in a statement designed to reassure supporters.

‘As part of ongoing capital structure and liquidity management, the business and our ownership are in talks to provide a range of solutions in this respect,’ the club said.

‘While Suning have confirmed their commitment to financially support the club with or without additional external support, it is also sensible and prudent to look outside. 

‘With that in mind, Suning appointed key advisers in Asia to work with them to find suitable partners, be that with an injection of equity capital or otherwise.

‘Talks with key potential partners in this respect remain ongoing.’ 

More to follow.